Logging AppsFlyer Events

The AppsFlyer bridge lets your website log custom in-app events directly to AppsFlyer from inside the app. This is how you track meaningful actions — purchases, sign-ups, content views — that happen on your website when it is running inside the app.

Logging an Event

appilix.postMessage(JSON.stringify({
    type: "appsflyer_log_event",
    props: {
        name: "order_placed",
        parameters: {
            order_amount: 49.99,
            currency: "USD",
            category: "electronics"
        }
    }
}));

Parameters

Data Privacy

AppsFlyer follows strict data protection policies. When populating the parameters object:

• Do not include personal information — no email addresses, names, phone numbers, or government IDs
• Do include non-personal data relevant to the event — order amounts, product categories, country codes, or anonymized IDs

This keeps your implementation compliant with GDPR and AppsFlyer's data privacy requirements.

Common Event Examples

Track a completed purchase:

appilix.postMessage(JSON.stringify({
    type: "appsflyer_log_event",
    props: {
        name: "purchase",
        parameters: {
            revenue: 29.99,
            currency: "USD",
            content_type: "subscription"
        }
    }
}));

Track a user sign-up:

appilix.postMessage(JSON.stringify({
    type: "appsflyer_log_event",
    props: {
        name: "complete_registration",
        parameters: {
            registration_method: "email"
        }
    }
}));

App installs and opens are tracked automatically by the AppsFlyer SDK — you only need to log additional custom events via the bridge.

For AppsFlyer Dev Key and App ID configuration, see the AppsFlyer article.